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After Recent Revenue Grabs, Won’t Google Be Right Back Where It Started?

Published on May 18, 2012 by in Uncategorized

The problem Google faces is that, at the end of the day, it’s running an auction.

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After Recent Revenue Grabs, Won’t Google Be Right Back Where It Started?

 
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Don’t Advertise, Just Deliver

Published on May 16, 2012 by in Uncategorized

Paying attention to the experiences your customers actually have will give you precisely the information you need to succeed on the social web.

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Don’t Advertise, Just Deliver

 
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How to Develop a Global Social Media Strategy

Published on May 14, 2012 by in Uncategorized

Businesses must balance global-local efforts.

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How to Develop a Global Social Media Strategy

 
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The “New” Bing: Implications for Paid & Organic Search – Performics …

Published on May 11, 2012 by in Paid search

These social results are now completely separated from the core results. New bing. IMPLICATIONS for PAID & ORGANIC SEARCH . As the new Bing rolls out to more searchers, we'll pay close attention to the potential impacts …

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Bing's New SERP: Reinvention of Social Search and Discovery

Published on May 11, 2012 by in Paid search

What we see, however, is a compelling advancement in the potential for social search and a subtle opportunity for advertisers to now exist in this network that didn't before. In the biggest overhaul of the SERP since the launch of the engine three years ago, Bing's search results page is the first of its kind where it shows paid search , organic search and social activity simultaneously – yet separate. While this seems to be somewhat of an oxymoron, Bing's delineation of …

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Bing's New SERP: Reinvention of Social Search and Discovery

 
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26 Tips for Success With Location-Based Marketing | Social Media …

Published on May 11, 2012 by in Paid search

Be sure to optimize the post with tags that demonstrate the locality of your business so that they will benefit your local search strategy and get indexed properly by search engines. … Run a mobile paid search campaign. … to see what's being said about them so they can take necessary steps to engage with someone who may have had a bad experience at their establishment, and conversely to thank someone for taking the time to mention them on Twitter or Facebook .

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26 Tips for Success With Location-Based Marketing | Social Media …

 
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Bing Redesign Is On The Way | The Domains

Published on May 11, 2012 by in Paid search

“Microsoft introduced a new version of the search engine with a three-column design combining traditional Web search and social . The product will soon … Derrick Connell, corporate VP of search program management, said the right rail paid – search ads will remain in place and should perform slightly better. ” “In the future … “For now, Bing will tap into as much publicly available data as possible from Facebook — and soon Twitter and other networks.” “The redesign …

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Bing Redesign Is On The Way | The Domains

 
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Search Engine Marketing Secrets – Facebook testing paid status …

Published on May 11, 2012 by in Paid search

As part of Facebook's experiment, some users are able to create a highlighted status update at no cost; others are asked to pay a dollar or two. Interestingly, it appears for the time being that paid Highlights can only be …

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Bing launches a new take on integrating search with social …

Published on May 11, 2012 by in Paid search

Bing has rolled out a new SERP design that integrates search and social in a three-column format. … Traditional search results taking up the first column and maps, contact information and paid search ads occupying the second. This change, in and of itself, will help small businesses that … Within the sidebar, users will see a box that allows them to post a Facebook status update. The feature encourages … Mountford Media , Incorporated 20 Winthrop Square Boston …

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Attribution and View-Through Search Conversions

Published on May 11, 2012 by in Uncategorized

Factoring offline search stimuli into an attribution model.

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Attribution and View-Through Search Conversions

 
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